At InnoVitale Spa, we’re proud to partner with Jennie’s Flowers. Since 1975, Jennie’s Flowers St. Petersburg has proudly served the community with farm-fresh flowers and exceptional floral designs. Family-owned and locally operated, Jennie’s is known for their artistry, personal touch, and dedication to 5-star customer service. It is our pleasure to create breathtaking arrangements that deliver love, joy, and life’s most meaningful milestones. Our talented team pours heart and heritage into every bouquet, bringing warmth and beauty to both intimate gatherings and grand celebrations.

Their thoughtful designs grace our spa, bringing beauty and serenity to your visits. You can even add one of their bouquets to any spa service for an extra-special touch—perfect for celebrating a loved one. Plus, their shop offers InnoVitale gift cards with floral purchases, so you can combine the gift of flowers with self-care.

Arms of Persephone is a boutique floral design studio led by founder Regan and retail specialist Lauren. Regan’s journey began in her apartment kitchen, where she discovered the art of storytelling through seasonal blooms. Today, Arms of Persephone creates stunning, heartfelt arrangements that capture life’s most meaningful moments—joy, grief, love, and transition—rooted in the philosophy of honoring every season of life.

We adore Regan, Lauren, and their mission to connect communities to the natural cycles of the Earth through the power of flowers. Every petal tells a story, and we’re so grateful to have them as part of ours.

Crystal is the creator of the wild, magical, not-your-average yoga movement known as The Velvet Mat.

She is a RYT-500 with Yoga Alliance and an all-levels-friendly yoga teacher who loves welcoming newbies to the mat. Her goal? To make sure no one ever feels intimidated to try yoga — and that everyone has a damn good time doing it. Her classes are where strength meets soul and playlists hit just right. With certifications from The Rising Heart, CorePower Yoga, and NASM in Group, Personal Training, and Corrective Exercise, she blends power, precision, and presence into every flow. Oh… and she’s also a certified Black Belt in Hapkido (yes, she can kick over your head, but she’d much rather help you into crow pose 🖤).

Crystal doesn’t just teach yoga — she curates experiences. From rooftop rituals to grunge flows, kitten & puppy yoga to tequila-soaked sunsets, she creates themed yoga events that turn movement into magic. Whether she’s building community across Tampa Bay or vibing out at a pop-up, she shows up with heart, humor, and a whole lot of edge.

This isn’t standard studio life.

It’s a velvet revolution. Come for the movement, stay for the magic 💫

We’re thrilled to spotlight Z•aa Dress Up Studio and its visionary owner, Liza Fleming, as one of our cherished “Friends of InnoVitale.” A personal friend of InnoVitale’s owner and a regular spa guest, Liza brings the same passion for individuality and confidence to her boutique as we do to self-care.

Located in the heart of Downtown St. Petersburg, Zaa Dress Up Studio offers a thoughtfully curated collection of sophisticated, edgy designs, statement pieces, unique jewelry, and stylish shoes. Liza’s mission is to help every client embrace their authentic self, fearlessly explore their style, and feel empowered in every outfit—whether at work, play, or seamlessly transitioning between both.

We adore Zaa’s commitment to helping women feel confident and radiant in every season of life, just as we do at InnoVitale. Stop by Zaa to discover your style, and don’t forget to unwind at the spa afterward—it’s the perfect pairing of self-expression and self-care!

Nestled in St. Petersburg’s charming Historic Kenwood neighborhood, Kenwood Gables Boutique Bed & Breakfast offers a perfect blend of historic charm and modern comfort. Owners Jayson and Reymond have lovingly restored this 1930's Tudor Revival home, creating a welcoming retreat just minutes from downtown and the Gulf’s stunning beaches.

The B&B boasts five thoughtfully appointed rooms and delicious homemade breakfast, where guests can enjoy fresh-baked pastries, seasonal fruit, and daily specials. Jayson and Reymond’s concierge pups, Kona Bean and Fizzgig, add a personal touch, making every stay even more special. As one of the few remaining traditional B&Bs in St. Pete, Kenwood Gables has earned accolades like TripAdvisor’s Traveler’s Choice Awards and is a proud member of Select Registry.

For those visiting the area, we’re proud to recommend Kenwood Gables as our preferred accommodations partner in downtown St. Pete. We have no doubt that their warmth and hospitality will make your stay unforgettable!

The Exercise Coach offers a groundbreaking approach to fitness that seamlessly blends advanced technology with personalized coaching. Their program delivers exceptional health benefits through just two 20-minute sessions per week. (Who doesn't love a 20-minute workout?!) Perfect for busy individuals, their focus is on enhancing muscle quality rather than merely increasing movement quantity.

Their innovative approach targets fast-twitch muscle fibers, which are crucial for maintaining strength and vitality as we age. This method helps counteract age-related muscle loss and boosts metabolism, providing a vital boost during perimenopause / menopause when maintaining muscle mass and metabolic rate can become challenging which is why Sinead personally loves this workout and has been a client for over two years!

Utilizing bio-adaptive equipment, The Exercise Coach adjusts to each user’s unique capabilities, ensuring a safe, effective, and inclusive workout experience to help people over 40 get a workout that meets their unique needs. 

Tell Jak Plihal, the owner of the St. Pete location, or his team that Sinead and Innovitale Spa sent you! They will gift you an exclusive offer of 3 introductory sessions for free!

DRIFT SALON is St. Pete’s destination for effortless, customized hair. Specializing in all things color and cutting — from sun-kissed blondes to rich brunettes and precision cuts — our team of artists is dedicated to creating hair that moves and lives beautifully with you. Proudly voted #1 for Cutting and #1 for Color in the Tampa Bay Area in 2025.

BODYROK is Pilates Redesigned. Pilates inspired, 45-minute, full body strength training group class on the custom BODYROK reformer. Our hybrid Pilates sequences will have you plank, lunge, squeeze, pike, jump, and push your body. The BODYROK experience is designed to increase your energy levels and boost your metabolism even after you leave.  COME ROK WITH US!

InnoVitale Spa is proud to support Heels to Heal. Heels to Heal Inc. is a non-profit organization dedicated to helping survivors of domestic violence and sexual assault receive the resources necessary for healing. Heels to Heal Crisis Counseling Program  helps children and adults affected by recent incidents of domestic violence and sexual assault receive counseling to help process trauma.

Atlas is a contemporary men’s clothing and lifestyle boutique in The Edge District of St. Petersburg that features a curated collection of high-quality super-wearable clothes from label and brands around the globe including Marine Layer, OAS, Scotch & Soda, Alex Crane, Leisure Lab and more. With a focus on leisure and resort inspired styles, Atlas reflects the easy going spirit of the gulf coast.