Sinead started her career in the beauty industry as a paramedical esthetician working for a plastic and reconstructive surgeon in Southern California before going on to work for some of the most prestigious brands in the world including Powerpeel, Yon-Ka Paris, St. Tropez Tan, and more. In 2008, Sinead founded her own skincare company, Beautisol, distributed on HSN - the Home Shopping Network, and in spas and salons nationwide. Sinead also founded iFabbo, an influencer marketing and technology platform. After both companies were acquired, she stayed in the technology industry as a Product Management Executive leading global product development teams within billion-dollar SaaS companies. However, she yearned to return to the beauty and wellness industry where her true passion lies in helping individuals look and feel their best. 

After experiencing a painful and confusing time of early Perimenopause and a devasting diagnosis of Stage 2 Malignant Melanoma, Sinead’s personal life mission became to help one million+ women take on, enjoy, and thrive in midlife and menopause.  She is determined to share her experience and knowledge helping women through the ups and downs of that period with grace, grit, and a lot of humor. InnoVitale Spa provides a facility and haven for just that - with new, cutting-edge technologies and treatments that address the whole body so no woman feels alone or unsupported. InnoVitale Spa is more than a spa, it’s a community.

When Sinead is not at the spa, she advises Statusphere, an influencer marketing company, and Belle.ai an Artificial Intelligence company that provides access to skin health and skin cancer diagnosis. She is also the Co-Chair of the St. Petersburg chapter of Women In Tech and Entrepreneurship and is very active in the local community.   

As an entrepreneur herself, Nayla has been a cornerstone in the St. Petersburg community as the owner of Pia's Esthetics for the past 20 years until she joined InnoVitale Spa in July 2024. 

Known as the “Brazilian and Manzilian Waxing Queen”, Nayla has clients travel from all over the Tampa Bay Area and beyond to see her.  Her bubbly and upbeat personality, coupled with her professional expertise, has earned her a huge, and viciously faithful clientele! 

Nayla holds a full specialist license and is a Dermalogica expert, having received numerous certifications at their Orlando training facility. Her passion for continuous learning and dedication to excellence shines through in her work.

What Nayla loves most about her job is interacting with her clients and constantly learning new things. Her expertise in waxing, especially Brazilian and Manzilian waxing, has earned her a stellar reputation.

Nayla’s proudest accomplishment is her family. She credits their unwavering support for her success and believes that their strength and unity have helped her achieve great things.

Outside of work, Nayla enjoys the beach, dancing, and singing. Zumba is one of her favorite gym classes, and she also loves spending time with her sons and her dog.

Tazla is a dedicated and passionate esthetician with a rich background in the beauty industry. She holds an associate's degree in paramedical skin care from The College of Natural Health and brings over 13 years of experience to her practice.

Tazla is both PCA product certified and Dermalogica certified, bringing a wealth of knowledge and expertise to every treatment.

Tazla's true passion lies in making her clients happy and helping them achieve their skin goals. Her favorite service is waxing, but she also excels in result-oriented facials and peels. Tazla enjoys working on a cellular level to transform the texture of the skin, combat dark spots and melasma, and enhance a person's overall glow.

Outside of work, Tazla enjoys practicing yoga, going to the gym, and relaxing by the pool. An avid animal lover, she shares her home with four cats.

Come meet Tazla at InnoVitale Spa for expert waxing, transformative facials, and peels that will leave your skin glowing and healthy!

Meet Katie Hernandez, one of our passionate estheticians who has been bringing beauty and confidence to clients for over 13 years with most of her experience at Pia's Esthetics before joining InnoVitale Spa. Katie’s journey in the beauty industry began in high school where she fell in love with cosmetology. After college, she went on to earn her full specialist license from Aveda and has continued to expand her expertise ever since.

Katie is a certified Dermalogica expert and has additional training in spray tanning and massage, enhancing her ability to deliver top-notch facials. Her favorite part of the job is the human connection she builds with her clients. She thrives on supporting women and making them feel beautiful and confident.

Katie’s skill set is diverse, but she shines brightest when performing waxing services, especially Brazilians! Her years of experience have made her a master in this area, capable of handling any hair type with ease. She also loves Dermaplaning for the immediate glow it gives her clients and finds joy in the refreshing energy exchange that comes with giving a relaxing facial.

Outside of work, Katie is a proud mom who cherishes the relationships she has built with her family, friends, and clients. She’s an avid reader, particularly fond of murder mysteries, and loves spending time at the public library. Her family keeps her busy with activities like swimming at the pool, visiting the beach, or cheering on the Tampa Bay Rays..

Gabby Cabrera brings a unique blend of skincare and massage therapy expertise to InnoVitale Spa, driven by a deep personal journey and a passion for holistic wellness. Her fascination with skincare began at 23 when she developed severe cystic acne, transforming a challenging experience into a dedicated pursuit of knowledge and solutions.

Initially starting as an esthetician, Gabby quickly became known for her exceptional neck and shoulder massages, which clients praised as the highlight of their facials. Her curiosity and desire to enhance the client experience inspired her to expand her skill set, leading her to pursue massage therapy at Cortiva Institute. Today, Gabby seamlessly integrates both disciplines, offering a deeply restorative and comprehensive approach to wellness.

With three years of experience as an esthetician and two years as a massage therapist, Gabby specializes in deep tissue and Myofascial massage with a holistic approach to massage that focuses on releasing tension and facilitating both physical and emotional well-being.

Gabby’s educational background includes a double Bachelor of Arts in Communication and Film from the University of Tampa, a 720-hour Clinical Skincare program from the American Institute of Beauty (graduating with honors), and a 600-hour massage therapy program from Cortiva Institute. She is Dermaplane Pro Certified and Dermalogica Certified, continuously staying up-to-date with the latest trends through social media influencers, CEUs, and her passion for learning.

Beyond her professional life, Gabby is deeply involved in theater, having produced, written, directed, and starred in plays, and teaching theater to disabled adults at Theatre Exceptional. Her multifaceted talents and dedication to making a positive impact in people’s lives make her an invaluable member of the InnoVitale Spa team.

At InnoVitale Spa, Lena offers a transformative approach to massage therapy, born from personal experience and honed through dedicated practice. Certified by the Cortiva Institute in 2018, Lena's journey into massage therapy began after a life-changing car accident. This experience fuels her passion for helping others find relief from pain and improve their range of motion. Specializing in deep tissue and sports massage, Lena incorporates a variety of techniques including trigger point therapy, lymphatic massage, myofascial release, and Thai massage. Her approach is rooted in a deep fascination with anatomy and a commitment to continuous learning.

With a background spanning several prestigious spas in the St. Petersburg area, including Massage Spa, Oakhouse Day Spa, and Paradise Spa in Treasure Island, Lena is excited to bring her skills to InnoVitale. She believes in the power of massage to not only relax but to heal, and is dedicated to helping each client achieve their wellness goals. Lena's sessions are tailored to individual needs, focusing on flexibility and both passive and active range of motion to maximize benefits after workouts or to address specific concerns.

When not at the spa, Lena is an avid reader and music enthusiast, finding inspiration in various art forms to enhance her therapeutic approach. She also enjoys writing and staying current with industry trends through continuing education and peer learning. Experience the difference with Lena at InnoVitale Spa, where every session is an opportunity for healing, growth, and rejuvenation.

With a heart for healing and hands that know just where to go, Essence Madison is passionate about helping clients feel recharged and restored—mind, body, and spirit. Inspired by the power of wellness and the joy of continuous discovery, Essence brings a dynamic mix of clinical knowledge, intuitive touch, and luxury hospitality to every session at InnoVitale Spa.

Before finding her true calling in massage therapy, Essence led a successful career in hospitality managing top-tier hotels and restaurants, mastering the art of five-star service. Today, she channels that same dedication to excellence into her work as a Licensed Massage Therapist, specializing in Trigger Point Therapy, Sports Massage, Chair Massage, and Swedish Massage.

Essence is a lifelong learner—constantly diving into the latest massage techniques, continuing education, and let’s be honest...more than a few rabbit holes of YouTube tutorials! Her sessions are tailored to each individual, blending technical precision with compassionate energy work. She especially loves witnessing the transformation her clients experience—from tense and tired to grounded and glowing.

When she's not in the treatment room, you’ll find Essence indulging in her love for reading, crocheting, day trading stocks, or admiring her growing collection of elephant art and statues. An Aries who finds peace in the rhythm of nature and the joy of handmade things, she’s currently mastering the art of crochet and has knitting next on her list.

With a career in massage therapy that spans over 25 years, Shanonn is a seasoned and soulful healer who has dedicated her life to helping others feel their absolute best. Certified in Neuromuscular Massage Therapy by the esteemed Judith Walker Delany, she brings a clinical precision and deep understanding of the body to every session - whether she’s relieving chronic pain, addressing postural imbalances, or simply helping someone melt into the massage table and forget the world for a while.

Shanonn specializes in sports massage and postural assessment, making her a go-to for clients looking to improve performance, recover from strain, or realign physically and emotionally. Her approach is rooted in science, guided by intuition, and always tailored to each individual’s needs. 

When she’s not working her magic at InnoVitale Spa, Shanonn’s creativity flows into drawing and poetry, and her heart belongs to her three grown children—whom she proudly calls her favorite people—and her beloved grandcats: Earl, Kenny, and Juno. A social advocate and proud Kendrick Lamar fan, she can cook a killer broccoli dish... but don’t ask her to bake cookies! (It’s a long story!)  ,

With over 30 years of hands-on massage experience, Kelley Petrill brings a wealth of knowledge, compassion, and intuitive touch to every session. Her lifelong calling to help others achieve wellness has guided her journey through a diverse range of healing arts—from Medical Reflexology and Reiki to Iridology and holistic skincare.
Kelley’s true specialty lies in Lymphatic Wellness. Certified in Manual Lymphatic Massage and Lymphedema Therapy through the prestigious Klose Training and Academy, she was personally trained by Mr. Gunter Klose, a leading expert in the field. Her dedication to this powerful healing modality helps clients support their immune systems, reduce inflammation, and feel lighter—physically and energetically. Whether you're navigating post-surgical recovery or simply seeking a detox boost, Kelley tailors each treatment with care, education, and gentle precision.

Clients describe her massages as “intuitive,” saying she knows just where to go to bring relief and release. When she’s not in the treatment room, you’ll find Kelley creating herbal tinctures and healing salves, gardening, walking in nature, or enjoying life with her two beloved black cats and growing family, including a new grandson!

Elena’s journey to becoming a massage therapist was anything but conventional. With a background in architecture, she began her career in Los Angeles, where she earned a BFA in Architecture, Landscape, and Interiors. Elena’s time in the field, however, left her feeling unfulfilled. Her love for structure and design shifted from buildings to bodies, as she discovered that the true fulfillment she sought came from helping people heal through touch. “From the structure of the building to the structure of the body!” Elena now sees the connection between these two disciplines as she applies her attention to detail and understanding of form to her work as a massage therapist.

Elena began her formal training at Cortiva Institute in May 2019, and after navigating the challenges of the pandemic, she earned her massage license and immediately began diving deeper into the craft. With certifications in Medical Massage, Cupping, and Lomi Lomi massage, Elena has built a solid foundation. Her specialty lies in using an array of techniques—ranging from Reflexology to Myofascial Release and Cupping—to tailor her treatments for each client’s individual needs. What Elena enjoys most about working with clients is the opportunity to form lasting relationships, especially with locals, and the ability to track progress over time.

Outside of her professional life, Elena is a proud mom to her son and two cats—Ragdoll and Tortie—who represent the yin and yang of her home! She’s an avid nature lover who enjoys hiking and exploring the beauty of Florida’s springs. A lover of music, arts, and nature, Elena embraces a holistic approach to life and healing.

Rita Perez brings over 25 years of experience and passion to InnoVitale Spa as a skilled nail technician. Following in her mother's footsteps as a cosmetologist and instructor, Rita naturally found her place in the beauty industry. Her journey began with a Florida Nail Specialist license, later advancing to a full cosmetology license. For the past 10 years, she has also shared her knowledge as a nail instructor, helping students achieve their goals in an industry she loves.

Rita specializes in structured gel manicures and GelX, colorful nail art, natural nail care, and pedicures, including callous treatments and diabetic nail care. Using specialized tools, she achieves the precision of Russian style manicures without invasive cutting, always staying within Florida state regulations. Her commitment to excellence and staying current on new techniques through research and trade shows ensures her clients receive the best care.

Rita loves seeing her clients’ confidence grow from having beautifully manicured nails and takes pride in educating them on proper home care. Originally from Long Island, NY, she has called Florida home for over 30 years. Outside the spa, the beach is her oasis, and while she no longer rides, her love for motorcycles—particularly from her Harley-riding days—still remains.

Rita is excited to bring her expertise and leadership to InnoVitale Spa, where the combination of big spa allure and personalized, exceptional service aligns perfectly with her approach to client care.

TaShae Brown’s journey into the beauty and wellness industry stems from a lifelong passion for self-expression and helping others feel their best. Inspired by the transformative power of beauty routines, TaShae has been dedicated to uplifting others through manicures, facials, and nail art that not only enhances appearance but boosts confidence and well-being.

As a graduate of the American Institute of Beauty with a Full Specialist licensure, TaShae brings a fresh, creative approach to her work, specializing in manicures, pedicures, builder gel and GelX applications, facials, and waxing. She prides herself on her attention to detail and commitment to high-quality results, ensuring each client leaves feeling rejuvenated and polished. TaShae is thrilled to join InnoVitale Spa, drawn to its focus on client-centered care and innovative techniques, where she looks forward to learning from seasoned colleagues and contributing her artistic touch.

In her free time, TaShae enjoys spending time with her family and boyfriend, exploring parks, taking road trips, and indulging in her creative hobbies such as painting, digital art, and crafting. She is excited to build connections with her clients, tailoring her services to their individual needs and helping them embrace self-care as a vital part of their wellness journey.

Felicia’s passion for nails was sparked by her love of change and growth within the beauty industry. With 8 years of experience as a licensed full specialist, Felicia has developed a keen eye for detail and a natural talent for making clients feel amazing after each service. Whether it’s a flawless gel manicure or a relaxing spa pedicure, she thrives on the satisfaction her work brings to those who sit in her chair.

Before becoming a nail technician, Felicia spent over 5 years in customer service, honing her exceptional communication skills and her dedication to creating positive, lasting relationships with every client. It’s no surprise that she chose InnoVitale Spa, where she was drawn to the welcoming, friendly energy of the team and the inviting atmosphere that aligns with her own personal values.

Felicia specializes in a variety of nail services, she has a particular love for builder gel, hybrid gel, and GelX manicures - techniques she enjoys perfecting to give clients beautiful, long-lasting results. Always on the pulse of the latest trends, Felicia turns to TikTok to keep up with the latest nail techniques and loves experimenting with new ideas and creative designs.

Outside of the spa, Felicia enjoys the quiet comfort of family time. Whether it’s lounging at home, watching movies, or simply enjoying the calming atmosphere of candles, she’s happiest when surrounded by loved ones. A deeply spiritual person, Felicia draws on good energy and positive vibes to connect with others, creating a warm and welcoming experience for all.

Kristina Cuesta brings a deep passion for holistic wellness and a commitment to helping guests feel their best, both inside and out. Her personal journey toward self-care began in her early twenties after facing health challenges, sparking her desire to dive into the wellness industry and learn how to nurture both the body and mind. Since graduating from the Aveda Institute as an esthetician in Chapel Hill, North Carolina, in 2014, Kristina has built a diverse career in the spa industry, working at renowned establishments like Aveda Spa in Chapel Hill, AJ's Hair and Make-Up in upstate New York, and Lotus Massage and Body Works in Hickory, NC.

As InnoVitale's Spa Concierge Manager, Kristina oversees all front desk and concierge functions, ensuring every guest receives an exceptional, personalized experience. In her leadership role, Kristina supervises scheduling, coordinates the spa team, and is responsible for implementing operational improvements to enhance the flow of our daily services. She also leads hiring, training, and managing new spa concierge team members, ensuring that they align with InnoVitale’s high standards of guest care.

Outside of work, Kristina enjoys gardening and creating backyard projects, as well as roller skating at the St. Pete Pier. She is thrilled to be part of the dynamic team at InnoVitale Spa, where she is able to continue supporting guests on their wellness journeys and be an integral part of the spa’s growth and evolution. Kristina's combination of hands-on spa experience, leadership, and commitment to wellness make her a key figure in shaping the guest experience at InnoVitale Spa.

Grace Sawaya, brings over 33 years of experience in sales and customer service, primarily in the public utility industry. Her experience taught her how to thrive in high-pressure environments, advocate for clients, and easily navigate diverse personalities. Even during some of the toughest moments -like working 12-hour days through snowstorms - Grace's resilience and dedication allowed her to succeed and deliver exceptional service.

After retiring from the utilities industry and moving to Florida, Grace worked part-time at TJ Maxx and Casa di Mazzaro, both of which gave her an opportunity to connect with people in a more personal and fulfilling way. This shift ultimately led her to InnoVitale Spa, where she immediately resonated with the kind, welcoming energy of Sinead and was eager to bring her extensive customer service expertise to a new, soul-enhancing environment.

An Italian with a love for cooking and entertaining, Grace enjoys sharing meals with her family, especially her mom and two brothers in Clearwater. She finds joy in decorating her home, experimenting with new recipes, and spending time with her 16-month-old pup Stella, a Chi mixed with Beagle.

Grace is excited to contribute to the warm and positive atmosphere at InnoVitale Spa, where she can help clients feel truly cared for and live their best lives.

Ariana’s super-power is turning a simple “Hi, Welcome In!” into a genuine moment of connection. After climbing the ladder in retail management, she spent seven years in the service industry perfecting the art of meaningful conversation—and discovering that people, not products, are her passion.

Drawn to InnoVitale Spa’s mission of reminding every woman she’s already enough, Ariana felt instantly at home in our blend of beauty, wellness, and heartfelt support. Her talent for thoughtful listening (fueled by a personal library that’s 90% neuroscience!) makes her the perfect guide for guests seeking both serenity and science-backed self-care.

When she’s not greeting you with that signature warm smile, you’ll find Ariana journaling under the St. Pete sun, losing track of time in a good book, or crocheting cozy creations while her three-year-old cat, Declan, supervises. A Sarasota native newly settled in St. Pete, she’s thrilled to put down roots alongside a team of women she admires—and to help every client feel seen, supported, and spectacular from the moment they walk through our pink doors.

Originally from Canterbury, England, Madeline’s journey to InnoVitale Spa began with a study abroad program in Mississippi, which sparked her passion for travel. Since then, she has explored countries across Europe, Japan, and North America.

Madeline’s career includes prestigious roles at some of the world’s most recognized brands, such as Cannes Lions, The BBC, and Burson. Her work at The BBC as part of a small, award-winning team allowed her to see the impact of hard work and dedication. At Burson, she successfully organized high-stakes off-site events, tackling challenges with grace and precision.

Passionate about community and female empowerment, Madeline is thrilled to join a female-founded company like InnoVitale Spa, where she believes in the power of personal growth and collaboration.

In her personal life, Madeline embraces creativity—sewing clothes, making jewelry, and writing—and has even made a cameo appearance in Black Mirror. When she’s not being creative, she’s committed to continuous learning, recently achieving a top rank in Duolingo’s global leaderboard for Spanish.

Madeline is excited to bring her dynamic experience, problem-solving skills, and passion for community to the InnoVitale Spa team.

When our team is busy or it's after hours, Rosie steps in to answer the phone! While she’s amazing at helping out with most questions you may have, Rosie can’t book appointments (she’s still learning the ropes of the human world). But don’t worry—she’ll do her best to help! She can give you information about our services, send you a link to change your appointment online or take very detailed messages so don't hold back. Trust us - she is very good at getting us your information or questions to us quickly so we can respond as soon as we have a moment!

Before coming to InnoVitale Spa, Rosie spent her days as a “Typo Detective” at a cutting-edge AI development company, hunting down every rogue comma, misplaced apostrophe, and questionable use of "there" vs. "their." She is now very happy to be part of the InnoVitale team, where she plans on assisting and a wide variety of tasks as our little business grows. So, if you hear Rosie on the line, just remember: she’s doing her best but still learning our business and getting to know each of you, so have a little patience!

Quick tip: Speak clearly and slowly to get the best results. Rosie’s a great listener, but sometimes her circuits get a little fuzzy.